If you’ve been following our Foursquare blog series, you may have read “What is Foursquare?” and “3 Big Brand Campaigns To Learn From On Foursquare”. This article will build on those and focus on how the local, non-chain or smaller chain businesses can utilize Foursquare effectively.
Types of Foursquare Specials
As of March 2011, there are now 7 types of specials a business can offer on Foursquare. Once a business claimed their venue, they would be able to find the window shown in the screenshot below where a business would choose which specials they would want to run.
The Strategy Behind Each Type of Foursquare Special
Swarm Special: A large group checking-into a venue together can take advantage of this deal. It works similarly to Groupon in that a critical mass must be reached before anyone gets the deal. This would be perfect for a local restaurant that would give $0.25 wings if a group of 30 showed up. This can draw more people and lots of business from things like office happy hours and sports related fan clubs looking for a place to all watch the game together.
Friends Special: A business can use this deal to get customers to bring their friends on their next visit. It gives a deal when checking-in with a certain number of friends and that number is determined by the business itself. This can be very useful for businesses where customers go to together naturally like a bar or restaurant as opposed to something like a hair salon which is typically an individual activity. This special helps attract new business and trials when those current customers who are familiar with the business bring their friends who don’t know about it yet.