Nourish your brain with
DIGITAL STUFF

The Mindgruve Blog

Social Media

Social Media Feb 6, 2014

Happy 10th Birthday, Facebook

On February 4th of this year, Facebook celebrated its 10th birthday. Yes, that’s how long the platform that allows you to document your life has been around. To celebrate, a team at Facebook built videos for each user, putting together a “Look Back” compilation of shared moments (mainly of photos and status updates) in a… Continue Reading

Social Media Sep 25, 2013

A Whole New Meaning to the Social Check-In

Social media has become an integral part of our lives, even following us where we go to disconnect and unwind – vacation. In fact, 57% of respondents of a recent study indicated they wouldn’t consider abandoning their favorite networks in exchange for hotel kickbacks. Taking note of this need for a social connection during R&R,… Continue Reading

Social Media Sep 24, 2013

Teens Get Schooled with New LinkedIn

LinkedIn recently announced an interesting extension to its services: As of September 12, the popular business-centric social network is open to high school students age 14 and older. With access to a myriad of professional resources, this is a great opportunity for the younger generation to develop a stronger drive to succeed. At the same… Continue Reading

Social Media

Vine Goes Hollywood

September 9 was a big day for Vine, with two major brands – Dunkin’ Donuts and Trident gum – using the microvideo app to break into the television ad space. Although social media has been working its way into commercials for a while now – it’s hard to think of an ad that doesn’t feature… Continue Reading

Social Media Aug 30, 2013

Facebook Guidelines Update Makes Promotions Easier Than Ever

It’s a beautiful day in the social media marketing neighborhood – Facebook has eliminated its longtime, relatively stringent regulations on promotions. Now, running contests can happen right on brand Timelines, making the entire process much more simple and cost-effective. As of this week, brands no longer need to use third-party contest apps like Wildfire and… Continue Reading

Social Media Jul 22, 2013

[INFOGRAPHIC] Social-TV Ecosystem Chart

Rewind back a handful of years and the only true distraction from watching your favorite show was your kid sibling incessantly poking you to change the channel. Now, with the advent of mobile technology, watching TV without your trusty iPhone to tweet out your reactions to that crazy episode of Breaking Bad seems something of… Continue Reading

Social Media Jul 10, 2013

In the Twitter Driver’s Seat? You’d Better Learn Manual.

Four years after eliminating its own native feature, Twitter has outlawed the ability to auto follow through third-party services. This “immediate and programmatic means of following another user back after they follow you,” as described by TechCrunch, was a longtime staple for social media climbers and brands alike until Twitter severed ties in an unassuming… Continue Reading

Social Media Jun 5, 2013

[INFOGRAPHIC] Social CTAs Work

As marketers, we’re all told call-to-actions (CTAs) are a must when grabbing someone’s attention. For example, did you know that including “please retweet” within your tweet significantly drives more retweets than not including it at all? Dan Zarrella from HubSpot presents an infographic (see below) detailing the stats on various common CTAs on Facebook, Twitter, and… Continue Reading

Social Media May 16, 2013

Exactly How to NOT Handle a PR Crisis

Almost every brand will deal with some level of adversity during its lifetime, whether it’s an unhappy customer or a bad review that snowballs into a social media call to arms. While no company wants to deal with a crisis, there’s a way to show transparency, maturity, and move on quickly, and there’s a way… Continue Reading

Social Media May 15, 2013

[INFOGRAPHIC] Edgerank 102

Let’s be real – Facebook Edgerank can be… tricky. That’s why this infographic from PostRocket is so great. It puts the ins and outs of Edgerank in plain English and harnesses the help of the Dark Knight himself – can’t hate on that. Read up and you’ll be an expert faster than you can say,… Continue Reading

Social Media Apr 24, 2013

[INFOGRAPHIC] How to Handle a PR Fail

Nestlé, Domino’s, and United Airlines all have one thing in common – they’ve experienced major, attention-grabbing PR blunders. How each brand handled their crises and recovered, on the other hand, is very different. SDL Social Intelligence takes a closer look at what it takes to effectively bounce back from a PR misstep – and what… Continue Reading