Introducing Google’s New Mobile Guidelines & Tools It’s no longer a surprise, we all know that online mobile usage is growing at the speed of light and quickly taking over desktop usage across industries. As a result, mobile search and mobile applications are the first touchpoints between users and brands. 2014 was already announced as… Continue Reading
There has been a lot of discussions about the future of search and search marketing over the past 3 years. The industry has been moving toward quality-focused solutions that aim at improving user experience. In laymen terms, content is still king, social media is queen, big data is prince and SEO is the grand vizier…. Continue Reading
Resolution#1: Focus on Quality Content 2013 was a busy year for Google: several additional Panda and Penguin updates targeting low quality content and spam link schemes, as well as the release of the new Hummingbird algorithm which focuses on relevancy and understanding users’ search intents. Topped with the continued rise of not provided keyword data… Continue Reading
As customers today expect to find more discounts and deals during the holiday season, it’s imperative that you develop and implement a long standing strategy to stay relevant. Seasonal marketing involves incorporating climate trends into your strategy in order to drive more sales or traffic to your website at specific times of the year. As… Continue Reading
SEO is dead. We’ve all heard so many times over the years. Yet we are still here. Google’s latest strike with the move toward 100% (not provided) is only one more line in a long list. In 2011, Google announced that they decided to move toward secure search to improve their users’ privacies, which meant… Continue Reading
Google’s Search Makeover In March 2012, Google announced through the Wall Street Journal that its algorithm and search results will be undergoing a makeover using semantic search technology. It is the biggest change in the company’s history and could affect millions of websites over the next few years. Semantic search refers to the process of… Continue Reading
The Struggle Between SEO & PR/The battle between SEO and PR has been occurring for quite some time now and we’ve decided to see if we can bring some sense to this altercation.
SEO Breakdown Let’s face it, these days everyone is “connected”, whether it be through our various social networks,cell phones, blogs or Twitter accounts. And the one common thread that all of these connectors have is the importance of SEO to get information out and drive traffic in. Search engine optimization (SEO) helps to improve the… Continue Reading