Digital agency of record Mindgruve leads the transition from traditional newspaper to multimedia powerhouse
SAN DIEGO, CA—January 8, 2013— Mindgruve today launched a revamped website for client U-T San Diego, developed to further propel the news outlet to the forefront of its industry. The digital marketing agency worked to transform the U-T from a traditional newspaper to a multi-channel, multimedia company well-equipped to better monetize their diverse audience. Focused on enhancing the digital subscriber experience for tech-savvy consumers, the new U-T San Diego site positions the company for better customer retention, increased content consumption and new revenue streams.
“The new website allows us to improve how we deliver our content by connecting with readers in a way that coordinates with their lives,” said U-T San Diego President Mike Hodges. “This paradigm shift is mission critical to the success of our enterprise.”
“U-T San Diego are true innovators in the digital publishing and local e-commerce space,” added Chad Robley, Mindgruve CEO. “They are writing the playbook for how to transform a newspaper into a multimedia and e-commerce company by leveraging digital channels. Other newspapers will either follow suit or risk massive erosion of their subscriber base.”
Mindgruve developed the new U-T San Diego site to perform seamlessly via desktop and mobile, making it easy for subscribers to consume the content. Larger pictures and bigger headlines, photo and video galleries, and drop-down menus that feature handpicked articles from editors ensure readers see the latest stories as they happen. The website is fully synced with sharing tools and real-time updates on the most commented stories.
U-T San Diego’s new website also provides a variety of options for advertisers to effectively meet their goals. With print and digital content on both desktop and mobile, incorporated social media channels, and television mediums readily available, advertisers can target and connect with audiences in an integrated fashion. E-commerce programs such as U-T San Diego Offers, which has been recognized as the top single-market daily deal program in the country, and U-T Rewards, one of the most innovative loyalty programs in the publisher industry, further positions U-T San Diego as a force in regional publishing.
The Next Generation Agency
Mindgruve is a digital marketing and technology firm that creates result-driven solutions for top U.S. brands. Mindgruve specializes in integrated campaigns that improve cost per lead and cost per sale, while also fostering long-term customer value and brand awareness. Mindgruve’s strategy, creative, design and technology teams work collaboratively to deliver highly effective campaigns across all channels, platforms and devices.
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About U-T San Diego
The oldest business in San Diego County and the oldest newspaper in Southern California, the U-T San Diego is the product of a merger of The San Diego Union, founded Oct. 10, 1868, and the Evening Tribune, founded Dec. 2, 1895. Over a century later, this San Diego news hub has become a multi-media power house serving residents and advertisers in San Diego county through a variety of platforms from the traditional print newspaper to its extensive digital products and new television station, U-T TV.