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Advertising Nov 23, 2016

What Is Your Optimal Media Mix?

Over the past twenty years, as digital outlets evolved into what they are today, marketing decision-making has become increasingly complex. Consumers’ attention is split across a multitude of vehicles—gone are the days of bucketing your budget into TV, print and radio while feeling confident that your target customer is receiving your message. So, too, are… Continue Reading

Digital Marketing Sep 24, 2015

Programmatic TV: What is it, How Does it Work and What are the Benefits?

What is programmatic TV? As Digiday.com explains, programmatic TV is “[t]he technology automated and data driven way to buy and deliver ads against TV content. This includes digital TV ads served across web, mobile devices and connected TV.” But how does programmatic TV buying actually work? What are the benefits? And if it is all that great,… Continue Reading

Digital Marketing Aug 3, 2015

Chad Robley & Lucie Greene Talk Gen Z

Lucie Greene, Worldwide Director of Innovation at J. Walter Thompson, recently published her Generation Z trend report, which includes more than 70 pages of research, analysis, and brand examples offering insights as to where our culture is headed and how to best reach our newest generation of consumers. During Interactive Day 2015’s keynote, Mindgruve’s CEO,… Continue Reading

Social Media Jul 10, 2015

17 Facebook & Email Marketing Best Practices

Facebook is uniting efforts with several partners, including email marketing platform Mailchimp, to help small and medium businesses take advantage of their digital potential. On June 4th, the Boost Your Business with Facebook half-day conference stopped in San Diego. And of course Mindgruve had to be there! Expert panelists, guests, partners and the Facebook team… Continue Reading

News Mar 18, 2015

Brands Winning and Losing at SXSW

Thousands of the brightest minds in emerging technology descended upon Austin, Texas, as South By Southwest (SXSW) kicked off the Interactive portion of its annual festival March 11-15, 2015. Eager to engage the legions of technologists, marketers and agencies in attendance, a long list of brands set up shop inside the event and around the… Continue Reading