How did your brand prepare for the new Facebook Timeline switch? When Facebook announced that brand pages will be switching over to the Timeline design at the end of March, social media marketers and managers were scrambling to optimize on the imminent changes, which included:
- Large 850px by 315px Facebook cover photo
- Square Facebook profile photo
- Customized application graphics
- No more default landing tabs
- Private messaging
Following the growing visual revolution in social media platforms, Facebook strived to make photos and images the main focal points of brand pages. The new changes not only provide the option of spanning a photo across the browser window, but it also encourages brand managers to produce fresh content for their pages, instilling a richer experience for their Facebook users. With the ability to take over so much real estate on the Facebook page, visually-driven brands and consumer product companies can introduce a whole new online experience to the Facebook user. Especially with the recent acquisition of mega popular photo-sharing mobile app, Instagram, it is clear which direction Facebook is taking in the visual revolution.
We’ve seen some pretty cool Timelines pages so far. A few of our favorites:
Spotify features music-centric historical events directly on their Timeline. Click on a year, and expand your knowledge of music trivia! Their cover photo also tells the company’s story and what they offer in a visually-appealing graphic that highlights various genres in music.
Target’s cover photo features its ongoing ad campaign and its products. It also prominently displays the current sweepstakes and massive following of 11 million users.
Old Spice revamped their brand in 2010 with the “Smell Like a Man” ad campaign. Spanning across their social media networks, their most recent “Smell is Power” ad campaign is illustrated in their cover photo. By integrating the profile photo with the cover photo, Old Spice fully optimizes the space to display their brand’s eccentric personality.
The San Diego Chargers Facebook page currently features the new uniforms in their cover photo. They also utilize the Timeline feature by telling the story of the San Diego [Super] Chargers. Go Bolts!
During the last week of March, the Mindgruve creative team put together a teaser campaign for Visit Carlsbad by changing the Facebook Cover Photo daily. With strategic help from our social media team, our designers created a continuous set of customized images for the top row of apps and integrated the profile photo in to the Cover Photo. On April 9th, Visit Carlsbad revealed their new spokesbird, Squawky, the Carlsbad Concierge.
What’s your favorite Facebook Timeline page?