Since 2008, social media has expanded beyond the young user demographic and is continuing to enhance its personalization and interactivity. Which is why it turned the tables this presidential election, taking on a more proactive role by co-hosting debates, sponsoring town halls and creating new ways for voter/candidate communication. It’s awesome to see social media making a big impression that will forever change how future elections are ran. Thanks to their outreach, the 2012 elections are expected to be one of the highest voter turnout elections in U.S. history.
Just in case you missed it, here’s a quick recap of what social media has done for both candidates and tech-savvy constituents so far:
APRIL 20, 2011 – FACEBOOK TOWN HALL
Obama reconnected with the users responsible for his 2008 campaign success at Facebook’s headquarters. Moderated by Mark Zuckerberg himself, more than 1,700 questions to Obama were posted to the White House Facebook page and over 50,000 people watched the live-streamed event.