As the popularity of Foursquare grows, businesses interest in how the location-based application can help their business grows as well, which is why we’re taking this opportunity to help explain the basics.

What is Foursquare?
Foursquare is a social networking website that allows people to announce to their friends and the world where they are geographically. This service can be used by the infamous iPhone, the increasingly popular Android phones or any other mobile device with GPS or text messaging.

How Does Foursquare Work?
To illustrate, our good fictitious friend Bob is going to help us out. When Bob visits Starbucks, he can pull up the Foursquare mobile application on his phone and check-in. When he does that, it’s announced (similar to a Facebook status update) to his Foursquare friends that he is getting his caffeine fix. Bob can also identify in real time where his friends have checked-in and can even use Foursquare as a medium to find and meet up with them. These check-ins can also be pushed to a variety of other social media platforms, such as Facebook and Twitter, and dramatically expand their audience.
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