March « 2011 « | Mindgruve.com

InteractiveDaySanDiego.com - before the redesign.

The new concept coming together.

Our mood boards

The NEW InteractiveDaySanDiego.com

We also created a mobile site for those who are on the go.

Visit InteractiveDaySanDiego.com today!

Mindgruve makes San Diego Ad Club’s Interactive Day website interactive!

SAN DIEGO, CA – March 31, 2011 – Mindgruve, a San Diego-based digital media firm and proud sponsor of IDSD 2011, took the lead in redesigning this year’s IDSD website. Incorporating new user trends, creative web design techniques and pure awesomeness, Mindgruve’s redesign strategy challenges outdated functionality and embraces new hardware technology while pushing the limits of the interactive web experience geared toward event attendees.

Aimed at keeping the site’s key content on one scrollable page, while also working toward conversions and high-level content clicks, an intuitive, yet unexpected “funnel” approach was implemented in the redesign. Clean web design trends and user needs were kept in mind by focusing the creative on a casual, spontaneous and edgy illustrative look that delivers the information in an entertaining way without overwhelming the user.
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Mobile advertising is becoming an integral part of advertising strategies due to the fact that it can conveniently reach consumers right in the palm of their hands. This year, it seems the best way to reach users are through apps as they are being downloaded everyday for almost any occasion, opening the door to integrate mobile advertising more fluidly in a campaign while search, shop and share tools, such as QR codes, continue to play a major role.

With 95% of mobile users downloading and using free apps, worldwide mobile app revenue will triple to $15.1 billion and downloads will more than double to 17.7 billion this year alone. While it is estimated that 51% of the US will have smart phones by the end of 2011, the popularity of tablets are growing as well with speculation that 50 million Americans will own a tablet computer in the next year. To keep the increasing number of tablet and smart phone users engaged through apps, iAds – a new form of mobile advertising that explores the capabilities of smart phones and tablets through rich media – is needed. Even more so when considering that mobile app revenue, especially for free apps, is made by cost-per-click mobile ads. While CPC mobile ads are a great way to advertise, CPC ad dollars are often wasted because users frequently click or tap the ads by mistake. In fact, a survey conducted by Pontiflex and Harris Interactive found that 47% of mobile app users click ads unintentionally with 61% being 18-34 year olds – the most active group of mobile users. However, the survey also found the solution that 71% of app users prefer in-app ads that don’t take them out of the app.